Theory of learning curves market research models message penetration
Juniper Communities. Covid forced senior living sales and marketing teams to prioritize the health care component of communities, placing a premium on keeping residents safe and providing quality medical care. For some providers, this has been a complete reversal of strategy from prior to the pandemic, when sales and marketing emphasized a luxury, lifestyle-forward product. And teams have been subject to a steep learning curve in order to answer pressing questions from prospects and their families who are increasingly entertaining needs-based moves to senior housing, and have done their homework ahead of starting their search.
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Learning curve - Wikipedia
Many companies have built successful marketing and production strategies around the learning curve—the simple but powerful concept that product costs decline systematically by a common percentage each time that volume doubles. However, other results that are not planned, foreseen, or desired may grow out of such a market penetration cost reduction progression. Reduced flexibility, a loss of innovative capability, and higher overhead may accompany efforts to cut costs. A manager failing to consider the possible outcome of following a cost-minimizing strategy may find himself with few competitive options once he reaches the point where decelerating volume expansion prevents him from obtaining further significant cost reduction. But if he can identify the likely consequences in advance, he can either anticipate them in his plans or choose an alternative strategy. In this article we analyze those consequences and conclude that management cannot expect to receive the benefits of cost reduction provided by a steep learning-curve projection and at the same time expect to accomplish rapid rates of product innovation and improvement in product performance.
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Models of Early Adoption of ICT Innovations in Higher Education
Pursuing sales objectives through pricing, sellers first try to understand the relationships between price, on the one hand, versus other factors such as customer demand, sales revenues, product costs, gross profits, and product positioning. Pricing strategy describes how the seller pursues sales and marketing objectives through pricing. Sellers implement pricing strategy with a pricing model.
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